SMS Pricing

Find out how we determine the pricing of our SMS

Learn more about:

The basic price of our SMS

The basic price per SMS is currently €0.075. However, when sending to non-EU countries, the costs may vary depending on the recipient country.

Details on the prices for all recipient countries can be found in our full price list.

This price is applicable for SMS with GSM 0338 encoding. Here you need 7 bit per character, which allows you to send up to 160 characters.

Fewer characters for overlong/concatenated SMS

If you send an SMS with more than 160 characters, technically speaking several SMS with special, invisible control characters are sent, which are used to reassemble the SMS at the receiving device and display it as one SMS. For this, 8 characters of the SMS are needed – extra long SMS have a maximum of 152 characters per SMS available.

Fewer characters for other encodings

If your SMS contains at least one character which is not found in the GSM 0338 alphabet (e.g. Cyrillic characters), your SMS will be sent in UCS2 format. Here 8 bit per character are required – therefore only 70 characters per SMS are available. For overlong UCS2 messages with more than 70 characters, 8 characters are subtracted for the control codes – in this case only 62 characters are available for your text.

Some special characters use two characters each for SMS with GSM 0338 coding:
^ { } [ ] ~ | € \


The following examples assume an SMS price of €0.075 per SMS.

Привет, это тестовое SMS. Хороший день!
Costs: 0,075€
39 characters, UCS2, one SMS is charged. 

مرحبًا ، هذه رسالة تجريبية للاختبار تحتوي على العديد من الأحرف في المحتوى. اتمنى لك يوما جميلا!
Costs: 0,15€
95 characters, UCS2, 2 SMS are charged. 

Hello, this is a test SMS. Have a nice day!
Costs: 0,075€
43 characters, GSM 0338, one SMS is charged.

Hello, this is a short test SMS with exactly 160 characters. The square brackets [ ] however take up 2 characters of space, hence this message is computed as 2.
Costs: 0,15€
160 characters (but square brackets count double), GSM 0338, two SMS are charged.

Other costs

If you send regular SMS you only pay the costs as they are listed above. There is no basic fee, unless you book an inbound number with us.

Your recipients do not pay a fee for receiving SMS. If they reply to your message, they pay the normal SMS costs according to their own cell phone contract.


You have more questions? Contact our support for help.